The intersection of 59 and Hwy 6 is filling up, and now there’s a new expansion hotspot in Sugar Land: 90 and 6. And it includes yet another H-E-B groundbreaking.

We snapped Rubicon principal Peter Jacob, quite helpfully pointing to the site where his firm bought a 15.3-acre tract in Rubicon Realty’s Crossing at Telfair rising mixed-use center. When a 104k SF store opens there in July, it'll be the first grocery-anchored retail development in Telfair. Peter tells us that back in '06, Rubicon bought 112 acres at The Crossings from Telfair developer Newland Communities because it saw development moving north along Hwy 6. Peter also sees a void in the Sugar Land hotel market: It had high-end corporate hotels but nothing for the average businessman, so Rubicon teamed with Presidian to develop the 200-room Hilton Garden Inn, which along with 18k SF of retail went up between ’07 and ’09. The developer has since used the downturn to getentitlements in place and rezone the land.

Here's the intersection of 90 and 6, which Peter believes will be thenew hub of Sugar Land. There’s activity at all four corners: StarTex Power Field and Cherokee’s planned redevelopment of the Imperial Sugar Tract, the Sugar Land Regional Airport's planned expansion, a Sam's Club/Walmart, and The Crossings at Telfair. Peter says H-E-B first approached Rubicon in summer ’09, and it took 18 months to lock down a deal. H-E-B also anchors Rubicon’sSienna Village center; it bought 28 acres there in 2008, and the center's occupancy has since jumped to 93%.

Phase II of Crossings at Telfair is along the west side of the development, on the going-to-work side, so it’s mostly service users (think drugstores, dry cleaners, and fast food). The 50k SF will span 15 acres and break ground this June. For Phase III, Rubicon is thinking a 250k to 300k SF entertainment, retail, and office atmosphere for the remaining 60 acres. Peter tells us the main challenge was convincing the marketplace that the intersection is viable, but it’s also difficult to build in a recovering market. Verdin & Associates’ Jesus Verdin did land planning, but Rubicon hasn’t selected a GC yet.

Article Link:A HUB and H-E-B